Gestión estratégica para emprender la exportación de jugo de arándano blueberry hacia Japón para el año 2022
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad Femenina del Sagrado Corazón
Abstract
El presente informe de investigación se elaboró con el objetivo de determinar de qué manera la gestión estratégica influye en el emprendimiento de la exportación de jugo de arándano blueberry hacia Japón para el año 2022. Como parte de esta investigación se muestra la situación actual del arándano blueberry en nuestro país. Desde el año 2008 a la actualidad el crecimiento comercial de este fruto se debe a su gran versatilidad. En Perú se siembran 2 mil hectáreas nuevas de arándano cada año y la principal región productora es La Libertad con casi la mitad de las hectáreas a nivel nacional. Las exportaciones peruanas de arándano han ido en aumento con el transcurso de los años, convirtiendo a Perú en el primer exportador de arándanos a nivel mundial. Esta investigación es de tipo Aplicada y el diseño de investigación utilizado fue no experimental, transversal – correlacional ya que se analizaron la variable dependiente e independiente para lograr el objetivo planteado. Se realizó una encuesta que estuvo conformada por 22 preguntas realizada a los 30 productores peruanos de arándanos inscritos en la Asociación de Productores de arándanos del Perú (PROARÁNDANOS). Gracias a los resultados de esta encuesta se pudo constatar que la gestión estratégica si influirá en el emprendimiento de la exportación de jugo de arándano hacia Japón para el año 2022. Se pudo concluir que el diseño de una adecuada planificación y el buen manejo de guías e instrumentos de una gestión estratégica genera una exitosa exportación del producto.
This research report was prepared with the objective of determine how strategic management influences the export of blueberry juice to Japan for the year 2022. As part of this investigation, the current situation of the blueberry in our country is shown. From 2008 to the present, the commercial growth of this fruit is due to its great versatility. In Peru 2,000 new hectares of blueberries are planted each year and the main producing region is La Libertad with almost half of the hectares nationwide. Peruvian blueberry exports have been increasing over the years, making Peru the world's leading exporter of blueberries. The type of research is Applied and the design used was non-experimental, cross-correlational, since the dependent and independent variable were analyzed to achieve the proposed objective. A survey was conducted that consisted of 22 questions asked of the 30 Peruvian blueberry producers registered in the Association of Blueberry Producers of Peru (PROARÁNDANOS). Thanks to the results of this survey, it was found that strategic management will influence the export of cranberry juice to Japan for the year 2022 It was possible to conclude that the design of an adequate planning and the good management of guides and instruments of a strategic management generates a successful export of the product.
This research report was prepared with the objective of determine how strategic management influences the export of blueberry juice to Japan for the year 2022. As part of this investigation, the current situation of the blueberry in our country is shown. From 2008 to the present, the commercial growth of this fruit is due to its great versatility. In Peru 2,000 new hectares of blueberries are planted each year and the main producing region is La Libertad with almost half of the hectares nationwide. Peruvian blueberry exports have been increasing over the years, making Peru the world's leading exporter of blueberries. The type of research is Applied and the design used was non-experimental, cross-correlational, since the dependent and independent variable were analyzed to achieve the proposed objective. A survey was conducted that consisted of 22 questions asked of the 30 Peruvian blueberry producers registered in the Association of Blueberry Producers of Peru (PROARÁNDANOS). Thanks to the results of this survey, it was found that strategic management will influence the export of cranberry juice to Japan for the year 2022 It was possible to conclude that the design of an adequate planning and the good management of guides and instruments of a strategic management generates a successful export of the product.
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Keywords
Planificación estratégica, Exportación, Arándanos rojos (Frutas), Negocios internacionales--Tesis, Strategic planning, Exports, Blueberry