La competitividad y su relación con el potencial exportador de las empresas peruanas agroexportadoras de espárragos hacia Estados Unidos, 2022
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Date
2023
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Publisher
Universidad Femenina del Sagrado Corazón
Abstract
La presente investigación tuvo como objetivo determinar de qué manera se relaciona la competitividad con el potencial exportador de las empresas peruanas agroexportadoras de espárragos hacia Estados Unidos, en el año 2022. El enfoque de la investigación fue cuantitativo, de nivel correlacional, de tipo aplicada y de diseño no experimental transversal. La población se conformó de 53 gerentes de las empresas peruanas agroexportadoras de espárragos hacia Estados Unidos; la muestra fue seleccionada de forma aleatoria simple y se conformó de 47 gerentes. La técnica utilizada para recopilar información fue la encuesta; el instrumento aplicado fue el cuestionario. Los resultados demostraron que la competitividad de las empresas era de nivel medio, mientras que el potencial exportador tuvo una calificación regular. Finalmente, se demostró que existe una correlación significativa muy alta entre la competitividad empresarial y el potencial exportador de las empresas peruanas agroexportadoras de espárragos que comercializan sus productos en el mercado americano, debido al valor del coeficiente Rho de Spearman calculado (r=0.780).
The objective of this research was to determine how competitiveness is related to the export potential of Peruvian agro-exporting companies of asparagus to the United States, in the year 2022. The research approach was quantitative, correlational, applied and cross-sectional non-experimental design. The population was made up of 53 managers of Peruvian agro-exporting companies of asparagus to the United States; the sample was selected in a simple random manner and consisted of 47 managers. The technique used to collect information was the survey; the instrument applied was the questionnaire. The results showed that the competitiveness of the companies was of a medium level, while the export potential had a regular rating. Finally, it was shown that there is a very high significant correlation between business competitiveness and the export potential of Peruvian asparagus agro-export companies that market their products in the American market, due to the value of the calculated Spearman's Rho coefficient (r=0.780).
The objective of this research was to determine how competitiveness is related to the export potential of Peruvian agro-exporting companies of asparagus to the United States, in the year 2022. The research approach was quantitative, correlational, applied and cross-sectional non-experimental design. The population was made up of 53 managers of Peruvian agro-exporting companies of asparagus to the United States; the sample was selected in a simple random manner and consisted of 47 managers. The technique used to collect information was the survey; the instrument applied was the questionnaire. The results showed that the competitiveness of the companies was of a medium level, while the export potential had a regular rating. Finally, it was shown that there is a very high significant correlation between business competitiveness and the export potential of Peruvian asparagus agro-export companies that market their products in the American market, due to the value of the calculated Spearman's Rho coefficient (r=0.780).
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Keywords
Negocios internacionales--Tesis, Competencia económica, Exportación, Espárragos, Competition, Exports, Asparagus